Class35Sorry folks, the strategic design gold rush is over.Strategic designers have had a great time of things for the last couple of decades, and in particular the last one.7 min read·Feb 19, 2024--12--12
Class35Why product development is a relay, not a race(and why we’re building a team of relay specialists)7 min read·Oct 2, 2023----
Class35The science of workplace cultureWhat working with a Senior Psychiatrist on a new software venture taught me about life, people and work. Written by Nick Parminter8 min read·May 19, 2021----
Class35Class35 + Lola Tech: working together to build digital businessesOver the last year we’ve got to know the team at Lola Tech well, and are pleased to formalise our partnership.3 min read·Mar 8, 2021----
Class35VCs: Have corporate innovation departments chosen the wrong idol?Nick Parminter, Founding Partner @ Class356 min read·Oct 26, 2020----
Class35Design Vs Consulting: I choose both.Nick Parminter, Founding Partner @ Class3512 min read·Aug 27, 2020--1--1
Class35inClass35Don’t forget the landing gear!Al and Nick have written a few pieces on design-thinking recently — and why design practitioners are getting it wrong. Most of their…7 min read·Aug 24, 2020----
Class35inClass35Viabil*ty: Why is the design community making viability a dirty word?Few artefacts have been indoctrinated into the innovation establishment quite as much as that venn diagram. Used in slides across the…4 min read·Aug 20, 2020----